The setup
Ramp sells corporate cards and finance software, a category where the buyer is a careful CFO and the competitors have bigger budgets. Its co-founders, Eric Glyman and Karim Atiyeh, have each posted thousands of times on X, and a large share of those posts are about the work itself: what the team shipped, how it was built and what it changed.
When Ramp raised $1.85B at a $60B valuation in October 2026, the first word came from Glyman's own account, not a press release.
What they post
Atiyeh's posts read like an engineer's changelog with the numbers left in. One described Glass, an internal tool an account manager used to capture feature requests from customer calls: Ramp went from logging about 300 a month by hand to capturing 20,000.
That post is about an internal tool, yet it sells the product. A finance leader reading it learns that the company behind their card software builds fast, measures everything and automates the busywork. No ad says that as well.
From founders to the whole company
Ramp now treats this as a function. A Ramp job listing for a Social Media Lead asks the hire to help more Ramplings and executives post credibly about their work, with clear guidance, coaching and amplification, so that employees have an easy, trusted way to share their work and the strongest posts receive coordinated amplification.
The company runs big brand moments too. One campaign drew at least 85 million views across platforms, with 380,000 people watching its livestream on X. The everyday engine is quieter: people who build the product, posting about it under their own names.
What happens in the replies
A builder's post reaches people a company page doesn't, and it answers the question a buyer would ask a sales rep before they ask it. The replies under that kind of post become a public queue of interest: people asking whether a feature is available, who to talk to, or tagging the colleague who signs the contract. Each one is a warm conversation the sales team didn't have to start.
What to copy
- 1
Post the work, with the number
"We shipped X and it moved Y from A to B" beats any feature announcement. The number is what makes it credible.
- 2
Let the builder say it
A post from the engineer who built it carries more weight with technical and finance buyers than the brand account.
- 3
Make posting a supported habit
Ramp hires for guidance, coaching and amplification. Most teams don't post because nobody makes it easy.
- 4
Boost the strongest posts
Coordinated amplification means teammates see a good post early, while it can still travel.